She’s built a multimillion-dollar business primarily based on webinar promotions. Listen to the show to learn more and let us know how SocialRank works for you. The second email is all about the offer and the fact that the timer is ticking. For instance, you can export a CSV file of your most influential followers and use that file to help you connect with them. Amy likes webinars because she loves to give before asking for anything in return. Share a case study with a quick story about one of your students, or about you and the success you’ve seen. The fourth email is an FAQ (frequently asked questions) that addresses people’s objections to buying. With your free content, you also need to acknowledge people’s emotions, especially around the obstacles that come up for them. People perceive value in a live webinar. You can even narrow the criteria to followers who are a combination of most valuable and engaged. Shares 326 For example, in your webinar, explain what the opportunity looks like. Your next step is to create your system. Please leave your comments below. She did a podcast about this effort because it had pros and cons. Then attendees simply sign up and receive the course immediately. When you get more advanced, you can segment. However, she thinks that number is much too low. She might say, “Right now, you’re probably thinking, ‘But Amy, I don’t have anything to sell, so how would this work for me? For those who weren’t on the webinar, the email isn’t all about the pitch. Also, Amy doesn’t look at the comments during a live webinar unless she asks a question. It’s time to buy. Do some webinars without the camera first. Also Read:  Using Facebook Ads to Turn New Customers Into Repeat Customers
Specifically, you want attendees to walk away feeling like they’ve learned something and are ready to take the next step, which is your online course. Listen Now
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Here are some of the things you’ll discover in this show:
Amy’s Story
Amy had her first experience with webinars when she worked for Tony Robbins. With SocialRank paid services, you can do even more. Amy uses simple questions that won’t take people long to answer. You never want that to happen. Next, we discuss tech for evergreen and live webinars. For evergreen webinars, Amy’s favorites are EasyWebinar and EverWebinar, although you can find many other options. However, she still added webinars afterward. Also, mention how you talked about a special offer and they can watch the webinar to learn more. Amy and her team send four to five emails to people who sign up, and not everybody will get all of the emails. However, by morning the problem was resolved. Thank those who were there live and share the link so they can review the webinar one more time. Webinar Follow-Up
Amy’s post-webinar follow-up is a specific email sequence. Next, the service analyzes all of your followers. Amy makes it clear that to receive the bonuses, you need to purchase by a certain date. SocialRank is a web-based tool, so you start by connecting your accounts to the service. Also, your pre-webinar email sequence can build people’s enthusiasm after they sign up. Attendance
Amy typically hears that on average, about 20% of the people who register for a webinar show up live. Interested in boosting webinar attendance and conversions? While Amy was focusing on automated, evergreen webinars, she missed the way she could connect with her audience during a live webinar. About a year later, in 2010, when Amy started her own business, webinars became the number-one way she promoted her online courses. Then they’re thinking, “Now what’s my next step? Typically, on a webinar, Amy will just say those obstacles. What to Sell on a Webinar
While some experts say you could sell anything on a webinar, Amy disagrees. The night before, Amy and Tony practiced for the webinar on the GoToWebinar platform. She believes that if you do live webinars versus evergreen, you’ll likely see a higher conversion rate. Not everyone’s going to show up live. If you’re just starting out, keep it simple and send the replay to everybody. The webinar was a first for Tony too, and the response was great. If you can get to that number, you’re doing really well. After Amy shares five or six good tips with tangible advice, she begins to sell her system for putting together every aspect of a successful webinar, not just the webinar content itself.
Posted by Amy Porterfield on Friday, March 22, 2013
Although she’s still had snafus, the wins outweigh the losses. So she suggests exploring a mix of evergreen and live webinars, and that’s exactly what she’s doing this year. Although a lot of people say, “No one’s going to read an email that long,” the ones who do read it are genuinely interested in buying. On the final day, when the cart closes, send an email about time running out. To learn about selling products and services via webinars, I interview Amy Porterfield. Why leave that money on the table? You could also share testimonials. The connection aspect of the webinar was awesome and Amy was hooked. Also Read:  Facebook News Feed Changes: Why We Need a New Strategy
For example, Amy offers evergreen webinars that aren’t live and run every day. However, people who sign up only a few days beforehand still have that excitement. To learn more about a specific follower, simply view their full profile via the SocialRank interface. Also, Amy sends more than one email on cart-close day. Although Twitter analytics offers functionality similar to SocialRank, because SocialRank covers both Twitter and Instagram, SocialRank offers a wider view of your followers. Amy says she uses her own system for the email sequence instead. Then they ramp up their social media promotion (bump up the ad spend) between 3 and 5 days before the webinar. That change added another dimension of connecting with people. She mentions how the people who show up live are engaged, take more notes, ask questions, and walk away ready to take action. To increase your percentage of attendees, Amy recommends focusing on your promotion timeframe and your pre-webinar email sequence. It’s also important to mention that your cart will close in, say, 5 days after the webinar, so people have about 4 days to watch before cart-close day. And the scarcity has to be real. The question is how far in advance to start those ads. You have to go through a webinar. She also asks them to mark their calendar and create an alert on their phone for the event. I ask how Amy focuses on her content as she’s changed her webinar format. Create reports and export them as either CSV or PDF files. She finds that the workbook helps drive attendance for the webinar. Posted by Amy Porterfield on Tuesday, September 26, 2017
Start promoting 10 days in advance at the most, although 7 days is the sweet spot. First, encourage people to show up live. Amy and her team start testing ads about 10 days before the webinar. Paint a picture using images and really powerful words and stories. Her free content will include tips and strategies for specific aspects of conducting the actual webinar. Listen to hear Amy discuss how she times ads targeting cold audiences versus her email list. When you do that, attendees feel overwhelmed and want to process your information and try it out. Amy uses Infusionsoft for her email system, and people receive emails from Her goal was to do automated, evergreen webinars instead of live launches. With the free version of SocialRank, you have access to filtering and sorting options. For instance, you might sell a 2-hour live workshop or a summit with live, 1-hour workshops over the next 6 weeks. In the email you send to those who watched the webinar live, include the replay link but focus on the program you pitched. If someone clicks the link to purchase the day after the deadline, they can buy her program, but they don’t receive the bonuses. Then when she asks the same questions during the webinar, people are more likely to engage and answer. The process is seamless. I ask Amy to share about balancing the What and the How. Although not every webinar expert recommends doing this, Amy finds the replay makes a difference. Non-Live Webinars
Last year (2017) was Amy’s year of automation. Ask those who missed it to be sure to watch. This email tackles the mindset blocks that keep your audience from taking that leap and buying. It’s all about the offer. Discovery of the Week
With SocialRank, you can analyze Twitter and Instagram followers based on all sorts of criteria, such as influence, engagement, and more. This email is usually the longest in the post-webinar sequence because you walk through your offer in detail. Thus, when someone signs up closer to the event date, they’re more likely to show up for the webinar. So before you choose a webinar to sell your product or service, think about how the thing you’re selling is or isn’t like a webinar experience. I’m hosting a webinar all about Pinterest – if you’re interested, join us! Everyone received a follow-up email saying the webinar was still happening. Listen to the show! Amy makes sure the workbook contains the best stuff she’s going to teach. More About This Show
The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. Share your feedback, read the show notes, and get the links mentioned in this episode below. In the pre-webinar email sequence, asking two or three questions you plan to discuss in the webinar improves engagement, too. These questions are about the program, the process, the roadmap, and so forth. Indeed, Amy has done webinars for all of her live launches except one, for which she did a three-part video series. The third email needs to show social proof that your product delivers on its promise. If the first email goes out 5 days before the actual webinar, someone who signs up 3 days before won’t get the first two emails. Amy explains how live versus recorded webinars impacts conversions and connection with your audience. Beyond the email address and tracking, your own system also tends to be more reliable than a webinar platform’s automated messages. This system includes pre-webinar emails, the actual webinar, and the post-webinar emails.”
From there, Amy talks about how her program provides a roadmap and helps attendees achieve the system they need. Instead, provide enough information about the What so that your product is the next logical step. When Amy added video to her live webinar, she used Zoom instead of her usual GoToWebinar. Listen now: Play in new window | Download
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Key takeaways mentioned in this episode:

What do you think? However, you can’t just go to the sales page. The timeline is specific to whenever the attendee enters the funnel, and Amy uses a tool like Deadline Funnel to manage that timing. I ask if webinars work only if you’re “closing the cart.” Amy says you don’t need to close the cart, but you do need urgency or scarcity so that people take action. Amy is an online marketing expert and host of the Online Marketing Made Easy Podcast. Listen to the show to hear about my experience trying to sell Social Media Marketing World with webinars. The contents of the workbook reflect the structure of her webinar. She often tells her students they can double their revenue during this time. Amy says live events and physical products don’t sell as well via a webinar. She then realized webinars allow you to connect in a very personal way. For instance, she might say, “If you look at a webinar as a system, that’s how you get results. That’s what my program does.”
Listen to the show to hear Amy share another example of free content that clarifies the What. What do I need to do next?”
With the free content, you want to avoid teaching too much information. Her goal is to see 40% show up live. The timer is very powerful. On the other hand, the automated, evergreen webinars can run every day, 7 days a week, so they’re still worth offering. Although Amy was a nervous wreck, the webinar was a huge success. Shares 326
Looking for a proven way to sell courses and consulting? (You can also toggle the tool so it analyzes accounts that you follow instead.) If you have lots of followers (like half a million), the process might take a while. Depending on how aggressive you want to get, you can also send an inspirational email. If you made $1,000 on your webinar, you can make another $1,000 or more in the post-webinar sequence. When they were done, Amy hit a button to end the practice session but accidentally deleted the webinar instead. However, the live video is worth trying because the conversion rates were higher on the webinars with live video of Amy. As Amy returned to live webinars, she added live video to her webinar format so people see her face. Learn who among your followers is most influential or most engaged (retweets, mentions, replies, likes, and Instagram comments or tags). When you begin hosting webinars, Amy doesn’t recommend turning on the video camera right away. Webinars are a great way to teach and sell. In your first email, send a limited-time replay of the webinar. Also Read:  Video Creator to Traditional Media Star: The Zach King Story
For promotion, most people run Facebook ads, Instagram ads, or Insta-story ads, which is a great strategy. Amy shares an example from her master class on how to do webinars. Other strategies work better for these items. You need to keep reminding them they’ve signed up for something cool that they don’t want to miss. About 800 people paid $100 to attend. Before she starts a live webinar, she puts herself in this giving mindset by saying to herself, “No matter if they buy or not, they walk away today feeling excited, inspired, and driven to take action.”
Because Amy does a lot of business promotion, she appreciates the way webinars allow her to slow down. Listen to the show to find out which emails in the follow-up sequence are the most popular. In an instant, Tony and all 800 customers received an email saying, “This webinar has been canceled.” A panicked Amy and team stayed up all night working with GoToWebinar to piece Tony’s webinar back together. In this episode, I interview Amy Porterfield. Second, inspire them with a cool story, a case study, or a little tip. When you’re selling, the ability to see your face adds a level of trust. To preview the webinar content and pique people’s interest, Amy also shares a simple workbook. In these emails, you do three things. The workbook is typically a three-page, fill-in-the-blank PDF for attendees to print and fill in with information that’s most valuable to them during the webinar. From a financial standpoint, the automated, evergreen webinars were profitable but not as profitable as the live webinars. Webinars are ideal when you’re selling knowledge and the product allows someone to continue learning in a medium that’s similar to the webinar itself. For example, pre-recorded online courses sell well. Most people start signups about 2 weeks before the webinar. During the lesson-heavy portion of the webinar, Amy shows only the slides. Also, when people sign up for one of these webinars, they enter a funnel with a timeline for receiving bonuses. Hey friends! Amy puts an active timer in the email using a tool called MotionMail. Also, you’re there to answer questions in the moment. Now that you’ve got a few tips and tricks under your belt, let’s put it into a system. Sometimes, half of the screen shows Amy and the other half shows her slides. This way, your free and paid content are aligned so that attendees are more likely to make a purchase. [embedded content]
Amy thinks the live webinars are more profitable for a few reasons. Her course is called Webinars That Convert. You can also save searches, upload handles, and follow accounts. She wants all of the communications to come from her company’s email address, and her system allows her to track actions people take on those emails, too. Webinar Content
Amy emphasizes that your free webinar content explains the What, whereas your paid content explains the How. Live vs. What you might not know is a webinar is a system. In that moment, Amy hated webinars and never wanted to do one again. For the sales portion, attendees just see Amy without any slides. Listen to the show to hear Amy and I discuss how important it is to see your slides when you’re speaking. Over the years, Amy has improved her ability to align the free content with the pitch, but giving is still her motivation for offering webinars. Webinars: How to Market and Sell Using Webinars featuring insights from Amy Porterfield on the Social Media Marketing podcast. You’ll discover how to craft an effective email sequence for webinar promotion and follow-up. When you begin selling in your webinar, focus on how your paid program, online product, consulting, or coaching helps attendees achieve the opportunity, transformation, or result you’ve just explained. It’s designed to help busy marketers, business owners, and creators discover what works with social media marketing. She might say, “Okay, if you’re ready for the next step, you need a plan. What are your thoughts on webinars? Listen to the show to hear Amy’s thoughts on improving something that works versus trying new things. Webinars are also good for coaches and consultants who put together packages. They allow her to make an impact before asking for anything in return. Talk about each module, what’s in it for customers, and the transformation you’re promising. Amy says people who sign up 2 weeks in advance lose the enthusiasm they felt when signing up. In the webinar, you can break down what’s included in a $1,000 course, explain how your audience can get the course right away, and share the link. Send that first email with the replay the day after the webinar. It’s more personal. Give just enough that people see the What, understand it, and get excited about the opportunity or results they can achieve. Emphasize what people will learn in the webinar if they missed it. To illustrate, if her webinar is “Five Tips to X, Y, Z,” the workbook will contain those main points. Amy loves to present these objections as the top five frequently asked questions (and her responses). Similarly, live online workshops also sell well on webinars. To encourage people to show up live, Amy talks about the unique energy of a live event. Or, Amy, I’m just starting out in my business…’”
When you bring the obstacles to the forefront of the conversation, the audience feels like you understand them. She’ll say, “When you want to talk about yourself, here’s the wrong way to do it, and here’s the right way to do it.” Then she’ll demonstrate strategies. Third, stay top of mind. Amy keeps her slides visible off-camera so she can reference them if she needs to. I ask if Amy recommends using the automated email reminders that come with webinar platforms. Filter by location, posting frequency, verified status, and more.