(@TheHarryNews) May 28, 2021 Photo via Getty / Theo Wargo In the meantime though, you can see the document itself, below.Harry is listed as a director under a new company, for perfume and cosmetics, as of May 25th. The document is apparently for a company registered as Pleased As Holdings Limited and lists Harry as the “director” alongside his long-time personal assistant, Emma Spring.Related | There’s a Candle That Smells Like Harry StylesThat said, the initial discovery was made by @TheHarryNews stan account, which somehow found the newly formed company in the UK Company Directory. Granted, while there’s no further information on what specific products he’ll be hawking, fans have already begun speculating that Pleased As could include a unisex makeup and/or polish brand, given the singer’s love of a good mani.Make up for men maybe— twinkletoes x (@Jwosam) May 28, 2021 HARRY NAIL POLISH I BEG— nikki! MCC DAY (@SMPxVOL6) May 28, 2021 And of course, a few more fans said they hoped the perfumes would include olfactory nods to his favorite Tom Ford scent, while other just jokingly referenced the time he said his signature fragrance was “boxers and briefs.”I cant wait to buy his perfume, hope it smells like vanilla— lulusun (@lulusun28) May 28, 2021 are we getting the “Boxers or briefs” fragrance then??— dia but the ‘d’ is silent (@diaratchel) May 28, 2021 -“What perfume are you wearing?”-✨”Boxers and briefs”✨— ♡✧*:･ﾟAngelSueᴴ*:･ﾟ✧♡ (@more_berries_) May 28, 2021 That said, Harry has yet to publicly comment on the filing. The company is named “PLEASED AS HOLDINGS LIMITED” as of now 👀 pic.twitter.com/m3R5w5CPfp— Harry Styles Updates. Watch out A-Rod, because Harry Styles could also be coming out with his very own beauty brand.On Friday, US Weekly reported the star’s name was listed on a new trademark filing for a “perfume and cosmetics” business.
It became like a really Japanese environment at home. My parents are immigrants — they came as refugees from the Vietnam War — and they came here to make a better life for themselves. We’ll always have different points of view, but at least we care about each other more than hurting each other.The teapot and tea I have today is from my parents’ wedding ceremony. Even though it comes with greater complexities, exploring those nuances is not only a way for me to make sense of certain horrors, it’s also a way for me to expand my empathy and understanding for matters encompassed with shame.For me, taking pride in my identity means claiming freedom — the freedom to embrace my values and stand up for myself and my community in an effort to push the world closer towards a place where everyone is afforded their right to safety, love and belonging.Some names have been changed for privacy reasonsPhotography: Michelle WattCreative Direction: Edward Yeung & Eda YuStyling: Heji RashdiMakeup: Peter PhungHair: Darine SengseevongHair Assistant: Carol ChoiFlorals: Moon Jar DesignSet Design: Edward Yeung & Michelle Watt How do we reconcile finding our own cultural identity with the societal pressure to assimilate? It was interesting because, I don’t know — I didn’t really realize I was an outsider. But I’ll never forget — and I don’t think my mom will either — how badly they made her feel for simply being Indonesian. Growing up, I just wanted to be American. When I come back home, they often ask, ‘Oh, when will you find a real job?’ I love my family, and I don’t blame them because I know the hardships they have been through. “It’s an honor just to be Asian.”At the 2019 Golden Globes, actress Sandra Oh said those words after winning the award for Best Actress for her role in “Killing Eve.” In a country where our inherent identity — where our mere existence as Asian Americans — has long felt like a liminal space, it was a rare moment where I felt whole and seen as myself, free from any in-between.In the last two years, as anti-Asian and xenophobic sentiment has risen in response to COVID-19, it has also brought Asian American identity to the forefront of the national conversation. But what is a real job? But at the same time, it’s more important than ever for us to show the multiplicity of our identity — to challenge these perceptions — and to underscore the sheer diversity of our traditions, backgrounds and heritage.Just as Sandra Oh said, the honor of being Asian is not something that we have to earn, or something that this country can ever bestow upon us or take away. It feels impossible to know the true potential of what we can be without being aware of our unique role in this country: As Claire Kim writes in The Racial Triangulation of Asian Americans, Asian Americans operate in a space of being perceived as perpetual foreigners — while simultaneously positioned on a scale of racial hierarchy as “superior” to Black communities and “inferior” to white ones.Throughout history, our community has tried to shift that position upwards by buying into the white-dictated ideal of ‘superiority’ — overrepresenting our wealthy over our working class, or our ‘successful’ immigrants over our undocumented or refugees to gain privileges that come with proximity to whiteness. You just have to take the sacrifice for it.”Ruby LeeRuby (she/her) is a Hongkongese American multidisciplinary creative based in Los Angeles.”I don’t think most Americans understand the difference between being from Hong Kong and being from China. As I progressed, I got my first job, but eventually, I wanted to do my own thing. I view success as achieving your goals and being the best you can be. Is there any safety or belonging left when you could instantly be disappeared for defending your freedom, your family or your livelihood?I think many Americans have trouble relating to this because they have so much freedom of speech with little consequence. When my family would fight, that would come out, even my grandparents didn’t accept my dad for a while because of his nationality. And then going to the States, people are like, ‘Oh, she’s not really Black — she only eats Japanese food and speaks Japanese.’ So it’s this limbo — like, where do you go? My parents moved here from Hong Kong and had a lot of complications having me, so I’m actually an in vitro baby. Hearing that internally in my family like, ‘Oh, Laos is not as nice as Thailand’ or ‘Lao people are low-class’ — having those things in your head while trying to be okay with yourself and who you are was something I had to grow into.I don’t know if we’ve truly overcome it, because even now, they’ll talk about different regions or countries, like the north of Thailand versus the south part of the country. She is now based in Los Angeles, CA.”It’s an ongoing internal struggle for me of being mixed Asian being Chinese, Thai and Laos, especially when seeing the classism between races. But I felt like in my intuition that we’re gonna have a breakthrough, so I just grinded. My father is Lao, and my mother is Thai and Chinese. She moved to Los Angeles on November 2, 1999. I have a very predominant voice, and I like that about me. They think you’re just visiting, tourists, or just military kids.Plus, when I was a kid, I would get so tan in Japan. I think all of those things have come together and helped me understand the uneasiness that I always felt growing up, but I could never put my finger on.”Peter PhungPeter (he/him) is a Vietnamese American visual artist based in Minneapolis specializing in makeup, photography and art installation.”I always knew I was very artistic. It’s symbolic of their love, which is very traditional. I want it to be more than just representation. But when they divorced and I grew up with my white parents, I just never spoke it as much around them. Because I used to understand Vietnamese, and I used to understand a little bit of Spanish. Because my mental health struggled a lot, so I don’t know where I would be.”Sammy CantuSammy (he/him) is a Vietnamese and Mexican actor, model and stand-up comedian originally from San Diego, CA.”My parents divorced when I was six. And she would always get upset with him whenever he played in the house. I was born in Okinawa, so I had dual citizenship because I was born on base in Japan. It’s something that I wish they could be more sensitive to or just aware of. They made me feel like I belonged there. Now, I like being unique. When the word “Asian” spans 48 countries and 2,300 languages, how can we possibly come together?Related | #ProtectAsianLives Celebrated Queer Asian CommunityAnd, as Asian American after Asian American was attacked this year, there’s also the question I’ve turned over most in my head: At what point do we as a people stop asking for this country to grant us honor — to grant us belonging — and take pride in simply being who we are?For me, finding the answers to those questions begins with understanding the history of Asian identity in America. I’m proud to be Hongkongnese — I feel that my identity allows me to see the world with greater empathy. Now, because I didn’t wait till 2021 to start my acting career, I’m already here — people know me. I’ve wanted to be like her my whole life. I was able to push and believe in myself, even when I didn’t have their full support. I’m proud of who I am now. I think there’s something there with colorism, too, because you have the darker-skinned South Asian side — I just felt I never felt like I fit in with my family, because I was never Korean enough. It’s been so long and hard for me to come to terms with my sexuality, so I felt like paying homage to their love because that’s ultimately what I’ve always wanted.”Mika WareMika (they/she) is a Black and Japanese visual artist born in Japan. We still celebrated Lunar New Year every year on my mother’s side — my mother is Vietnamese and my dad is Mexican — but once my parents divorced I didn’t get to be around [my Vietnamese culture] as much. Or I was never Pakistani enough. I didn’t even know I was coming. As I was growing up, I didn’t know that art could be a career. When people would ask me what I am — I still do this — I’d say Thai or Chinese before Laos, just because people don’t know what Laos is. I would get called that word a lot when I was in school, or when I would see other kids and we would try to be friends. But once I stepped out of that environment, it’s like, ‘Oh, people are going to not even realize that you’re Japanese.’ Even if you’re walking with your mom down the street. And I’ve rarely ever seen her make a mistake. My dad was stationed in Okinawa due to the military, and he met my mom overseas. It’s hard to imagine why people would want to diminish that pride.”Nicole Solis-SisonNicole (she/her) is a DACAmented creative director, visual artist and educator born in the Philippines. I remember being so discouraged. They currently live in Los Angeles.”My mom is from Okinawa, Japan and my dad is from Arkansas. They are also co-founder of collagen beverage brand Crushed Tonic.”My dad’s whole life is about having a family — it was his main goal in life. They remarried white people. I think if that wasn’t passed, I probably would — to be honest, I don’t know. The erasure of so much of our community is, of course, largely rooted in white supremacy; it’s caused us to yearn for assimilation — to appeal to whiteness — rather than honoring who we actually are.Related | Protect Our Elders: A Movement Against Anti-Asian HateAfter a year of increased anti-Asian sentiment and violence, celebrating being Asian American can feel more difficult than ever. What, exactly, does it mean to be Asian in America? I felt very pressured into higher education, because that was the only thing that could lead to a viable career in their eyes. So that’s been tricky to navigate, because I do identify as non-binary, but it just took me so long to accept that — or even just to realize that — and that’s something that I revisit often.[My mom’s rejection of my femininity] was absolutely really hard for me because I idolized my mom so much. That’s why I like projects like this, this is something I get very excited about, because I get to be in touch with my culture and I want to learn more about it, too.I remember when I first wanted to do acting back in 2014, I was at work. I began to feel more connected with my Black identity in college, but at this point, as long as my family makes me feel at home, it doesn’t really matter what other people say — that’s what really matters to me.”Heji RashdiHeji (she/her) is a Pakistani and Korean American stylist from San Antonio, TX currently based in Brooklyn, NY.”Growing up, it was very interesting to be mixed South Asian and East Asian. It’s crazy because even between our own communities, there’s so much colorism and classism, and I really don’t think we talk about that enough or do enough work to change it.It’s just crazy because I’m so proud of being Indonesian — I love being Chinese, but I connect to the warmth and vibrancy of my Southeast Asian culture in a whole different way. So they’re always like, ‘She’s not Japanese, because she’s so dark.’ There’s this word in Japanese that means foreigner, but in a derogatory sense. Throughout my childhood, some of my favorite memories were the summers my mom and I spent in Bandung and Jakarta, buying layer cake off of street vendors and using a plastic bucket to pour water over myself as a shower. When I was younger, my mom was always scared I would be transgender. It judges people’s physical appearance, like associating them with not being Japanese. But I think when it comes down to it — and this goes back to the background of how much they cared about me, how hard they tried to have me — at the end, they always just love me. Because when you see an Asian man, I don’t want people to think like, there’s a certain way you have to be, I just want younger Asian boys to know you just have to be yourself.”Darine SenseevongDarine (she/her) is a Thai, Laotian and Chinese American hair stylist born and raised in Wichita, Kansas. They support me in a way that’s loving, but at the same time, it’s hard because for them, money equals success. I was supposed to have a twin, but my twin died in the womb. Oh, so you’re Chinese.’ It’s such a privileged oversight for these Americans to so easily sweep that difference between Hong Kong and China under the rug. I know they want the best for me. And now that more roles are available for Asian men, I’m already being considered for them.You know what’s funny — especially as I look back at it now — I think I was discriminated against in a way, like I was always looked down on as being a quiet, softer man. But that lack of distinction ignores that people in Hong Kong are censored, at risk of being disappeared or illegally detained, or can have their business shut down at any time. And fewer still know that the wage gap in our community is partially created by US immigration policy, which only allows for political asylum for refugees or visas for educated, upper-class Asians. That was like my only exposure to Blackness. It’s very expressive and very beautiful, but my mom hated the sound of it. Our dynamic is totally different now, and we all really have grown beyond that to show love and mutual respect for each other. About six months before we migrated, we were basically on lockdown and quarantine, fearing for our lives, because people were out to kill us — I had to stop going to school in second grade because there were [assailants the government supported] trailing me in school and trying to find out where I lived and where my parents were. I can listen to them, and say, ‘OK, you’re right,’ and just wait until people put Asian people on TV, which would have been like last year or something. I think one day we’ll be able to see eye-to-eye. But even though we were with our extended Indonesian family, I noticed folks often stared at me because of how different I looked from everyone there. She is a new asylum grantee.”My migration story is centered around my family fleeing the Philippines, because of government corruption directly towards my family. ICE detained my parents: They came to where we were staying at, like, four in the morning — I didn’t even know they were gone. Because Asian men are known to be quite passive, and I want to break that stereotype. When my dad came home that day he was like, ‘Pack up your stuff, we’re going to Disneyland.’ We didn’t have any papers. But that was really hard because I was coming to terms with my identity. And I was like, I have two choices. Retaining their distinct identity is a fight to stand up for these values — but what happens when the world refuses your identity? To me, you should have goals and ambitions, regardless of the sacrifices you need to make along the way.Right now, they’re still on the fence about it. They even came into my house and tried killing my parents in front of me.[Since] we have family in the United States, my dad with the help of his brother, booked the tickets overnight, and we left the Philippines. And I overcame that. They say, ‘You’re from Hong Kong? I told my friends, but they all looked at me like, ‘But they don’t put Asian men on TV.’ They all literally all said that unanimously. And since he was away for work, we never really saw his family — I only knew one aunt who stayed in Oakland. We transitioned from being undocumented to having a court case to be asylum refugees.Then, when the DREAM Act passed federally, I could obtain a driver’s license, a work permit and approval to go to higher education. A lot of the time, the two are often at odds with one another culture-wise. I wanted to be more creative. I feel like, you know, now that we’re all mixing everything up by dating across races, we should accept who we are. I moved to the US when I was six or seven, but I spent all my years before in Japan. Moving out to California was actually a pivotal moment in my career. In my early 20s, girls would always say, ‘Oh my God, you’re so cute — for an Asian.’ As I got older, I felt that they were still calling me ugly for some reason. So that’s all embodied in me.When I went to college, I was about to pursue art education because it was a bit more stable, but I ended up choosing graphic design as a major. He broke the rules, released them and gave them a contact for a lawyer. For being darker, or not having the same socioeconomic status. And living under one roof with parents who have very different ideologies, different beliefs and different ways of living was something that I felt I always had to reconcile — how do you reconcile such two such different cultures into one body, one mind, one soul?When my parents were still together, my dad would play his classical [Pakistani] music, which is very loud. Rather, honor is something ingrained in our identities — we are always carrying it with us, just as who we are.Below, a diverse cast of Asian American creatives share stories that honor their heritage and identity, conceptualized by Eda Yu, Michelle Watt, Edward Yeung and Heji Rashdi.Eda YuEda (she/her) is a Chinese and Indonesian writer and journalist born and raised in Los Angeles, CA.”In a lot of ways, it was really difficult to grow up both East and Southeast Asian, especially when I was so close to both sides of my heritage when I was young. But those actions — alongside harmful stereotypes perpetuated by the model minority myth — fail to recognize the complexities of our identity in this country while pitting us against other BIPOC groups: They flatten what it means to be Asian American into a singular image and narrows the scope of the “Asian American struggle” to a wealthy, light-skinned, East Asian perspective.Even now, few people know that Asian Americans have the highest income inequality of any group in the US. It really changed my life. But there, it’s really noticeable because of my lighter skin tone and more Chinese features — especially when I dress in a Western style.On the other hand, I faced an opposite experience within my own family too — where my grandma on my father’s side didn’t really accept my mom for some time. That’s when my entire life shifted, and I went to school at 23. She’s the matriarch of our family. Anytime I looked a little bit too feminine, she would call it out. I didn’t want to sit in the office all day, working on someone else’s dreams. [Because of that], I put a lot of extra pressure on myself to be really perfect. To the average [non-Asian] American person, it might not be obvious that I’m even mixed Asian. Anytime anybody needs anything, she’ll take care of it. So it’s really hard to hear whenever I try to resemble her, and she thinks that it’s too feminine. We overstayed our visas, and then ICE was following us because the Philippines government basically had a warrant for our arrest. My parents told this specific ICE agent the truth, about what’s happening, why we’re here, and he basically bought my parents time. My family knew that as well, but they were always more concerned about how I’m doing in school. And it was just this odd feeling of being in limbo and not being able to see myself on either side.But in the time that I’ve grown, I’ve become more connected to my identity, what it means to be Asian American, what it means to be Pakistani Korean American, and what it means to be Heji. I like having a unique name, and I’m proud of my ethnicity like I never was before.”Edward YeungEdward (they/them) is a non-binary Hongkongese American creative director based in New York. Hong Kong celebrates democracy, freedom of speech and individualism. But also because people think it’s a smaller, less-developed country and not equal. Because my grandparents were so warm and accepting of me. Where do you fit in?My dad went to Iraq, so me and my siblings got really close with my mom.
This is true for many Americans where their psychological, safety and love needs are lacking due to many circumstances and even more so relevant today.Their story has always served as inspiration but with therapy and working on my own secure attachments, I realized that I internalized those messages in sometimes unhealthy ways. I never really spoke a word of it out loud to friends and certainly not family. All these experiences, in the name of vanity and belonging, never brought me closer to who I was.Until I worked at MAC Cosmetics at the local mall. They were so timid about my going to therapy and my mother was especially worried about telling a “stranger” aka my therapist our “secrets.” This is also the time where I learned to tell them that I know I needed help and that therapy was the only way to get out of this. And acknowledge it very much is a privilege to leave a stable life to wander about. My dad likened going to therapy as going to any other doctor, you break a bone they fix it. In college I joined an all-white sorority and donned the polo shirt, pearls while tying hair ribbons in my bleach blonde hair from root to tip, without a second thought. That means not only do we avoid using hormone-interrupting ingredients and gross things like sulfates, parabens and formaldehydes, we also incorporate ingredients that can actually bolster your mental well-being.”At SELFMADE, we emphasize feeling whole, over feeling accepted.”And I’ve been asked, is this a marketing tactic? We don’t live in silos, so why should this very important thing be?More so, our bodies are very much connected with our emotions. One that I overcompensated for by being loud or pushy. What’s the underlying connection?To make mental health as visible and routine as our products are. Learning emotional vocabulary is the first step in engaging with our mental health journey.”I wanted to make Secure Attachment Comfort Serum+ feel like everything you’d feel in a secure relationship. It was the best decision I made.I had the privilege of traveling around the world for a year — 11 countries and 16 states. It’s not often we see a brand come into the beauty space with a clear goal beyond just creating products. We inflict pain on others when we feel pain.”Unfortunately, in high school, with a bit more money allocated to looks and highlights, I actually became the bully. It was my first time creating intimate relationships with people who had similar experiences to me. Yeah it is — we are building a movement to upend harmful, white-male centered messages from the beauty industry — that certainly involves marketing! After quite a bit of convincing, my parents reluctantly agreed to join me in therapy. With the launch of our Secure Attachment Comfort Serum+, we provided customers tools to explore and understand their attachment styles. Just trying to survive each day takes a lot of energy — emotionally, physically and mentally.Then on top of all of that, in the past year we’ve seen many significant forces collide — from COVID, and its disproportionately negative impact on Black and Brown communities, to renewed attention to America’s systemic racism and police brutality in the wake of George Floyd’s murder and, more recently, the spate of attacks against AAPI Americans.Any one of these triggers would be enough to impact our mental well-being but, taken together, the effect is really significant. It was the first time I ever felt like I belonged because I was no longer feeling misunderstood.Given the world we live in and experiencing it as a woman, I didn’t know how much my anxiety and depression were manifesting into reckless behaviors, couple that with my sexual assault it felt as though I lost all control. My lack of mental health and avoidance of my emotional self led to a crisis. Also, the hardest relationship to date!I was devastated to move to North Carolina in grade school, and quickly became an outsider given the way I looked. It was thinking about these disparities, particularly in the access to mental health resources, that spurred the team and me to start SELFMADE and to launch the CommonRoom to democratize access to mental health tools and emotional wellbeing resources.Tell me about your hero product: Secure Attachment Comfort Serum+.It feels like a hug for your face for real. Emotions are a weakness and that I must act stronger than others in order to continue to overcome obstacles no matter what.Teen years are hard for everyone. We want to give you tools, resources and a community to do so.What are your thoughts on how COVID has amplified or even uncovered some mental health struggles that people across the world are facing?We know mental health issues in communities existed well before the pandemic. Chronic stress can lead to increased levels of cortisol, our body’s main stress hormone — also known as our “fight or flight hormone” — that works with parts of our brain to control our mood, motivation and fear. How do I take the tools that people get inside a therapist’s office and bring them to the real world and make them accessible to all people?”What made you feel the importance of tying mental health to beauty/ skincare products? To the industry’s benefit and bottom line.With that I left the corporate world to travel the globe solo and hear from women about their experiences about their own self-worth and emotional wellbeing. A true skin-deep ethos.From a trip around the world to discover her passion, to working with the Obama administration, Lee had quite the journey before developing SELFMADE. We inflict pain on others when we feel pain. Searching for ways to validate my worth and that’s something I think of often nowadays. I found we all experience the same emotions: loneliness, sadness, excitement, joy, doubt and it’s actually that sameness is what connects us all.That’s when SELFMADE was born.You have travelled all across the globe. It should be as connected to our lifestyles as seamlessly possible, not only in a doctor’s office, journal or your iPhone. With this global trauma where we’ve been forced to sit with ourselves in isolation, confronting our mortality and feeling the range of human emotions, it’s a lot!! Without tools or resources, I turned to work and the goal of getting out of college as quickly as possible to feel in control where I had none. Where have you been?Technically I did a bit of a U-turn. She was a woman that never left the house without being polished, to the point of even being overdressed for the occasion. As I navigated a deep depression and anxiety from this personal crisis, I embarked on a painful yet enlightening journey in therapy. The common signs of stressed skin are dryness, dullness, irritation, premature aging (fine lines and wrinkles), texture and blemishes and increased sensitivity (skin feels raw, burns easily from low barrier function).We encourage our community to build meaningful rituals into their lives — little moments throughout the day where you can focus on an activity, behavior or routine that bolsters your physical and mental well-being and offers a respite from your normal responsibilities. Only recently have we begun hearing buzz words like “self care” truly used as intended, while the global wellness industry tries to address adverse mental health affects brought on by the pandemic.However, while larger beauty brands have only just begun discussing these topics, SELFMADE’s foundation was created with the blend of wellness and beauty in mind. I want it to be on your vanity, shower and nightstand. We shame others for the exact shame we feel inside. Stephanie Lee, founder of SELFMADE, a budding skincare line that merges mental health with beauty, is here to change that.The beauty industry is often credited as being a major catalyst for mental illness spurred by unrealistic image standards. Others before myself, always. I learned representation is key as a WOC to see the boundaries we can push and aspire to grow to. I remember subconsciously, dumbing down my “beauty” and appeal in order to seem less attractive to predatory men and essentially just shut that part of my life down.How did your career start after college, and what led you to create SELFMADE?I worked as a field organizer on the Obama presidential campaign in Virginia. At 20 years old, I stood in a packed room listening to a stranger talk about this candidate of hope, while surrounded by an older Black woman in her Sunday church hat, unruly college students and stood next to a white dad holding the hand of his young son. I also realized as a WOC I didn’t have the same tools, resources or community around my emotional wellbeing as some of my white or affluent friends. And I blossomed in a superficial way: I paid more attention to what others thought of me, rather than how I felt about myself. I remember always looking up to her, begging to try on her lipstick while sitting atop her bathroom vanity or hiding in her closet to try on her heels. I spoke words to them I had never said before. Learning emotional vocabulary is the first step in engaging with our mental health journey. Each product ties back to a different mental health concept and, to that end, we have launched the Common Room, a digital platform that provides mental health tools and resources. They provided a life where, at 15, I was learning how to drive my own car and at 18 I was figuring out which prom dress to buy.Because of their trauma of war and being torn from their sense of secure attachments, family and their country, they could only focus on surviving. I thought to myself, “if someone can pull together folks as different as this from so many backgrounds, then I will do whatever I can to do this work.”Upon joining the Obama Administration, after deferring my admissions into a Masters program, I quickly moved from the Department of Housing and Urban Development to the White House staff of the First Lady Michelle Obama. Going to therapy and reckoning with my mental health forced me to put a mirror up to my relationship with my family. When we are excited, we get goosebumps, and when we are nervous our hearts pound. After managing teams across the world and working with the Air Force, Secret Service and the Nikes and Walmarts of the world, I opted for something that felt more creative.”Leadership comes from people who care…You don’t have to look a certain way or come from a certain background to make an impact.”In 2014, I transitioned into the prestige beauty industry as a product developer at the global brand MAC Cosmetics in New York City. Read on as we discuss all things mental health and her success.Tell me about your upbringing and your career path that ultimately led you where you are today in the beauty world.I’m the oldest of three kids, born to two refugees from the Vietnam War. From a beautiful water break that fills your skin up with instant hydration for loved up skin, our star active ingredient helichrysum italicum is proven to lower cortisol levels for ultra-comfort and tame stressed skin, and helps to rebuild the moisture barrier for protection — wear alone or take advantage of a beautiful polymer that gives a slight grip and bounce as a primer for your favorite makeup.Modeled off of the psychological concept of secure attachment styles — when you’re secure emotionally, you radiate confidence, possess self-awareness and approach relationships (with self and others) from a healthy place where it is comfortable to give and receive love.This is especially important for our overall health and at SELFMADE our foundational development principal is that our mental and emotional state affects skin and body function. Yea it is — we are building a movement to upend harmful, white-male centered messages from the beauty industry — that certainly involves marketing! These are muscles we need to identify, strengthen and maintain. And that’s exactly where I was in my “ugly duckling” story. I made it to New Zealand, and something in the universe called me to Sri Lanka. Too many people either still lack insurance or don’t have adequate insurance, contributing to disparities with both physical and mental health. I won the DNA lottery, I could be these young women that stand in front of me serving me pho on the side streets and it spurred in me the question “What do I do with that privilege? He was confused why I wasn’t “fixed” yet.”Whether that’s gua sha, going about your skincare routine, meditation, exercise or even taking a minute to linger over your morning coffee, we shouldn’t underestimate the power of seemingly “small” moments in our day to pause and improve our mental health.”The thing with Asian families though, is that we are fiercely loyal. I think that’s where the seed of my love for beauty came from: my mom. SELFMADE has also made it a priority to work with Black and WOC beauty developers and Black mental health experts to develop the debut product, our Secure Attachment Comfort Serum+. This coupled with the internalized beliefs translated into keeping my shame about loneliness and ultimate desire to just be accepted and belong a secret. Of course, over the past few years, more and more beauty brands have touted “unretouched, diverse bodies, flawed skin” as a means of marketing, which feels inauthentic at best and pandering at worst. Similarly, during the past year, this study found that Black respondents had the highest average percent change over time for anxiety and depression. I visited my homeland for the first time, Vietnam, where I visited my dad’s childhood home. It was there I felt belonging again as one of the most diverse and young Administrations to date. My dad went on to become an electrical engineer after completing college, while my mother went to trade school and became a hairstylist. Whether that’s gua sha, going about your skincare routine, meditation, exercise or even taking a minute to linger over your morning coffee, we shouldn’t underestimate the power of seemingly “small” moments in our day to pause and improve our mental health.”Our foundational development principal is that our mental and emotional state affects skin and body function.”In developing Secure Attachment Comfort Serum+, we strove to not merely create skincare products but to create new rituals that can provide a moment to pause, reflect and check in with yourself — to take a beat in the midst of a busy day.Mental health is not something commonly discussed in households with first generation immigrant parents, especially during formative years as teens. In middle school, I was relentlessly picked on and bullied and without wanting to worry my parents, I just kept it to myself.”We shame others for the exact shame we feel inside. In the case of Michelle Obama, I saw how powerful fashion and beauty can be used to connect and create needed discourse. Especially when you look like no one else around you. It didn’t feel safe to tell my parents about being bullied or my sexual assault because I was afraid, they would think of me being weak.While going through my adult mental health crisis, I was so worried about bringing shame to my family. The coping mechanisms that we engaged in may not even exist anymore, or we’re saddled with new ones, healthy or unhealthy. And knowing we are a work in progress is powerful.The deeper I investigated mental health and beauty the more I found systemic racial issues from generational trauma, epigenetics to even just access. She didn’t care. But what I saw while working in the beauty industry and working on my mental health was that — while I’m trying to improve my self worth, the messaging and beauty standards are in direct conflict with it. It wasn’t perfect and it wasn’t pretty but being able to learn with my family had healing ripple effects across all my relationships.Photos courtesy of SELFMADE There are studies that found that people who identify as AAPI are searching for mental health resources more than ever before, jumping from 9% in 2019 to 16% in 2020. I was terrified to have their approval of using therapy for a tool and breaking a “code of silence.” But it was there I learned to listen to my parents and everything they wished for me. My parents worked super hard and learned English but essentially existed in survival mode for most of my life. See people live their lives, hear their lived experiences, experience their humanness and see yourself in their stories. When they were 15 and 18 years old, they were alone on a fishing boat in the middle of the sea, struggling alone in refugee camps and came to America over 40 years ago. By bringing these topics to discourse and in the palm of your hand, we are kick starting that progress. There, I learned that leadership comes from people who care. With our Comfort Serum+ we address skin stress, when we are affected by internal and external elements. The pursuit of self worth is not a solo game it’s a call to engage with humanity. We’ve engaged mental health professionals of color to provide insights and advice into the connection between emotional and physical wellness and how this link can be incorporated into the product. None of these are true, but I recognized them as core beliefs driving my thought patterns, behaviors and ultimately my actions: in order to have value, it is based on my accomplishments and what I can give to others. Tell me about your experience.As a Southeast Asian kid of immigrants, my parents escaped poor neighborhoods of Vietnam. How do I take the tools that people get inside a therapist’s office and bring them to the real world and make them accessible to all people?”What was the most important takeaway from your journey?My largest takeaway was the power of empathy. Things didn’t get any better when I had to wear glasses, and as sometimes the only Asian girl in my classes it was notable that I stuck out like a sore thumb. That you don’t have to look a certain way or come from a certain background to make an impact. And to our target stakeholders, Gen Z’s focus on mental health — 72% say managing stress and mental health is their most important health and wellness concern.On top of all this, America still suffers from a broken healthcare system. Our newest product, True Grit resilience scrub, launching at the end of this month, will tie into themes of resilience.”What do I do with that privilege? I was always crying off my mascara and tear stained cheeks; it was worth it. But for extra impact, we created 21 days of programming with our mental health experts — called the Common Room — that is completely free with purchase in order to emotionally skill build. I had never felt a sense of urgency and purpose to make change in the name of progress as I did when I went to my first organizing meeting. All of our products are made with good-for-you ingredients and rooted in credible emotional health sciences. Secure Attachment Comfort Serum+ is a multi-use skincare, self-care and priming supercharger and was developed with our mental health experts.”And I’ve been asked, is this a marketing tactic? The experience was unexpectedly emotional and added to my immense sense of privilege. I learned patience and empathy at the same time they learned to listen for my needs and to stop fixing things for me. It comes to us when we take a closer look at the relationship with our self and others. Increased cortisol can lead to a number of health problems, including signs of skin stress.At SELFMADE, we emphasize feeling whole, over feeling accepted.
North Korea is cracking down on trends indicative of a “capitalistic lifestyle.” According to South Korea’s Yonhap news agency, Kim Jong-Un has officially outlawed skinny jeans, mullets, branded t-shirts and some types of body piercings, amongst other signs of “anti-socialist behaviors.” All of this reportedly comes on the heels of North Korea’s state-run newspaper saying that young people are beginning to dress more Western and claims that the resulting impact could see the regime falling “like a damp wall.”Related | Reintroducing the Mullet: You Wanted It Back, You Got It”We must be wary of even the slightest sign of the capitalistic lifestyle and fight to get rid of them,” the paper said, also adding that “history teaches us a crucial lesson that a country can become vulnerable and eventually collapse” if it doesn’t “hold on to [its] own lifestyle.”Not only that, but in addition to mullets, the state has also apparently banned 15 other types of non-“proper” hairstyles, such as dyed and spiked hair, per documents issued by the Socialist Patriotic Youth League — a.k.a. North Korea’s self-appointed “fashion police.” See Yonhap’s original report, here.Photo via Getty / Edward Berthelot
I love the super carved out brow and yet again another staple red lipstick. we love to see it. Heat Spell Bronzer & Highlighter DuoLiquid Eye-Lie-Ner in “Punk”Le Monster Matte Lip Crayon in “Mastered””Born This Way”This one is truly iconic. Grab your pencils, girls, gays and theys, because it’s time to take notes — and watch my latest SNATCHURAL video with Patrick Starrr. I love a red lip on Gaga (and clearly she does too). 1: GLAM”Edge of Glory”Okay, so Gaga clearly loves her red lips and bold graphic liners! The true star of the show though are these prosthetic pieces in her forehead and cheekbones. Liquid Eye-Liner in “Punk”Lip Pouter Velvet Lip PigmentGlam Room Palette No. Of course, she tops it off with her iconic red lip. I love the bleached out brow paired with this smudged black shadow. When Gaga then launched Haus Labs, this same rebellious spirit carried over into her beauty line. It’s giving e-girl, but make it high-fashion. Four-Way Shadow Palette in “Afterhours”Glam Attack Liquid Shimmer Powder in “Biker”Rip Lip Liner in “Doll””Judas”Another graphic liner moment that I’m obsessed with! Notice how unlike the previous makeup looks, the edges of her eyeshadow here are softly feathered, but still keep that bold effect. Obsessed. Eye-Dentify Gel Kohl Eyeliner in “Punk”Four-Way Shadow Palette in “Poolside”Le Riot Lip Gloss in “Entranced””Marry the Night”Last, but definitely not least: Gaga’s iconic look from “Marry the Night,” where she glances upwards at the dance studio before leaving to go dance atop a burning car. “Born This Way” Album ArtTbh, this is my favorite Born This Way look photographed by Nick Knight. The faux beauty mark really adds to this look. I’m also loving this frosty 2000’s style lip and gloss. It’s been 10 years since Lady Gaga gave birth to Born This Way, her Grammy-nominated and chart-topping second album full of queer dancefloor anthems, iconic visuals and boundary-pushing live performances. I truly think Gaga was ahead of her time with the geometric liner and bold shadows. Fun fact, this is actually my favorite Gaga song and video of all time. I think it really brings out her features so beautifully. I love the super sculpted contour used for this look paired with a warm red lip. Shop Haus Labs, below. For her lid, she has a smudged — but still thick and sharp — black shadow paired with a heavy lash. PAPER is celebrating its cultural impact by hearing from some of Gaga’s closest collaborators, experts and fans.Lady Gaga’s Born This Way era had — in my opinion — some of her strongest makeup moments. Shop Haus Labs, below. Shop Haus Labs, below. Related | Beauty Creators Imagine Looks Inspired by ‘Born This Way’Below, we break down some of our favorite looks from her Born This Way era, featuring 14 shoppable Haus Labs products to achieve Gaga’s glam. She gave us everything: Full throttle liners, vixen lips, sultry shadows and more. But back to the makeup: Here, she was EONS ahead of everyone with the fox-eye TikTok trend by connecting her liner at the inner corner. Le Monster Matte Lip Crayon in “Mastered”Four-Way Shadow Palette in “Everyday” Liquid Eye-Lie-Ner in “Punk” Eye-Dentify Gel Kohl Eyeliner in “Punk”Sparkle LipstickLe Riot Lip Gloss in “Werk””Yoü and I”This soft nude lip paired with a deeper rose liner on Gaga is so stunning and really draws us to her eyes. She’s also rocking a bleached brow, which is all the craze right now, and it makes her eyes pop. Shop Haus Labs, below. However, for this scene from the video she’s kept her signature under eye liner look, but made the line thicker. Gaga has a sharp brow with a wing at the end going downwards — super edgy and chic. The bleached out brow paired with this bold black shadow is… Shop Haus Labs, below. She topped her lid with a smudged glitter shadow… They really pop and contribute to this overall alien-esque vibe. Shop Haus Labs, below. chef’s kiss.
@urgalsal_@pastelae@hatti_rees@caemonae@email@example.com@ankkh___@officialshigo@froglady444@weirdoluis@laurelcharleston@sterlingtullnyc@firstname.lastname@example.org@email@example.com@brandan.c0m@themisstoto@seanetc PAPER is celebrating its cultural impact by hearing from some of Gaga’s closest collaborators, experts and fans.The Born This Way era birthed some of Lady Gaga’s most iconic beauty moments, from Rick Genest’s skeleton-inspired faces in “Born This Way” to the graphic black eyeliner worn in “Judas” and the rainbow-hued hair colors that seemed to change with every single performance. For the project’s 10-year anniversary, PAPER asked some of our favorite beauty disruptors — from Cae Monāe to Laurel Charleston and Hatti Rees— to create and submit looks inspired by Gaga’s sophomore effort. Related | The Psychedelic Subversion of Gaga’s ‘Born This Way’ VideoLike the album’s “perpetual rebirth” described by writer Greg Mania in his essay on the album, Born This Way beauty similarly existed in a “constant state of transformation” to reflect our own infinite, frenetic identities. It’s been 10 years since Lady Gaga gave birth to Born This Way, her Grammy-nominated and chart-topping second album full of queer dancefloor anthems, iconic visuals and boundary-pushing live performances. And its cultural impact has been profound, ushering in an era when beauty is not only booming, but more expressive and lawless than ever.
And though the sports giant is a notable fan of Lopez’s face masks, who knows if he’ll be making his own at some point. But until then, you can grab a Blur Stick for $22 via www.forhims.com.Check out A-Rod’s post about his new project, below. After all, as Hims & Her co-founder and CEO Andrew Dudum went on to add, the Blur Stick is meant to help normalize skin-focused makeup for men by “breaking through stigmas and addressing ’embarrassing’ topics head-on.” “To some guys, a few pimples or razor burn might seem like no big deal, but for many it’s something that can really weigh on their self-confidence and there weren’t many viable solutions out there to address that,” Dudum said. “I’m so grateful to be working with Alex on bringing this product to life and I think it will help a lot of people feel more comfortable and confident in their skin.”The concealer is Hims’ first foray into male makeup. According to a press release, the product is meant to round out the pre-existing Hims skincare routine which consists of creams for wrinkles and acne. View this post on Instagram A post shared by Alex Rodriguez (@arod) Photo via Getty / Jim McIsaac “I realized as I was jumping from meeting to meeting, I needed something quick and easy in my routine to conceal blemishes or razor bumps.”Related | It’s Official, J.Lo and A-Rod Are No MoreMarketed as a “sleek, discreet” and “convenient” concealer that’s “specifically designed for men,” the Blur Stick is available in eight different shades and formulated with luxe ingredients such as aloe extract and jojoba oil for long-lasting and skin-nourishing coverage. Alex Rodriguez is officially getting into the makeup game.On the heels of his breakup with fellow beauty mogul Jennifer Lopez, the ex-baseball star debuted his first makeup collab with beauty and wellness brand Hims & Hers: The Blur Stick.”I wanted to create a product that solved an issue I faced every day,” Rodriguez explained in a recent Instagram post. The company was also one of the endeavors A-Rod and J.Lo invested in together last year, though his ex-fiancée recently launched her own namesake beauty and skincare line.
Achieving a Euphoria-inspired look may get a lot easier with A24’s latest endeavor.According to a new report from i-D, the company behind critically acclaimed productions like Midsommar, Moonlight and Minari is potentially coming out with a new beauty brand called Rules Beauty — perhaps in a nod to Euphoria’s Rue and Jules.Related | ‘Euphoria’ Makeup Artist on the Most Challenging Looks of Her CareerSo does that mean tons of rhinestones and matte eyeshadows à la Doniella Davy? Instead, the report comes courtesy of a vague Greenhouse listing for a “Director of Operations and Supply Chain” for A24’s new “portfolio company focusing on the beauty space.” View this post on Instagram A post shared by Eyewitness Beauty Podcast (@eyewitnessbeauty) The role itself appears to be a managerial position focused on leading Rules Beauty’s strategic operations and structure, which the listing explains is “a unique startup opportunity for an entrepreneurial individual” who wants to help “build our team, processes and best practices from the ground up.” Let’s hope this position gets filled soon, so we can be one step closer to glitter galore. Well honestly, we don’t really know since the announcement hasn’t been made official just yet. In the meantime though, you can check out the listing, here.Photo by Eddy Chan / Courtesy of HBO
LA Models’ Nyadhour gets photographed by Alena Sazonova in colorful shapes and patterns for PAPER Fashion. Photography: Alena Sazonova
Model: Nyadhuor (LA Models)
Makeup: Francie Tomalonis
Styling: Ilaria De Plano
Styling assistant: Casey Puhr
Studio: L Space DTLA
Hi Uglies…XOXOETHAN here and I’m so excited to share the latest episode of SNATCHURAL!Related | SNATCHURAL: Tipsy Makeup Challenge With Angel MerinoWe got to sit down with the iconic Patrick Starrr, who is in the process of building a beauty empire. You might recognize Patrick from when he launched his YouTube channel in 2013 as one of the pioneers breaking gender boundaries around makeup. Check out the latest SNATCHURAL, below. Eight years later, Patrick has unveiled ONE/SIZE Beauty, which comes from his signature phrase, “Makeup is a one size fits all.”While we beat our faces, Patrick and I chat about launching ONE/SIZE, his mission behind the brand and a new product that will blow your mind. And click through some of my favorite ONE/SIZE Beauty products that were used in our video.Turn Up The Base Versatile Powder FoundationUltimate Blurring Setting PowderSecure the Blur Makeup Magnet PrimerPoint Made Waterproof Liquid Eyeliner PenPATRICK STARRR Visionary Eyeshadow PaletteEye Popper Sparkle Vision Liquid EyeshadowPhotos courtesy of ONE/SIZE
FOR YOU, NOT THEM!”
The first collection of Crete will be centered on three exclusive colorways of monochromatic shades. “If someone wants to express themself in any type of way, as long as it’s not harming anyone or bringing anyone down, they should be allowed to do so. 4 ALL GENDERS. “I’d like to introduce my new nail paint line @crete__co,” he wrote. You shouldn’t be punished or tormented for being you.”Photo via Getty Trevor Wilkinson, a senior student at Clyde High School in Texas, received in-school-suspension for coming to class with painted nails.Wilkinson spoke with Abilene Reporter-News about why he wears news polish. Speaking about the purpose of the brand in a press release, Lil Yachty said the polish will be about creative expression.”If you find painting your nails is a way to show your creative side or it’s an aesthetic that fits you, you shouldn’t be judge for it,” he said. “Outside opinions should not have an effect on your aesthetic and whatever you decide to do, and this line is a reflection of that.”Lil Yachty’s new polish line arrives after he came to the defense last year of an openly gay student being suspended for his nail polish. I think they’re so cool. “FIRST COLOR DROP MAY 21. “I’ve been trapped in closed minded people’s minds. So, I did it and I love my nails. This spring, let your nail polish be designed by Lil Yachty. “I have been doing this to express who I am,” he said. I’m definitely using it to express myself and feel everyone should have that freedom of expression.”Soon after, Lil Yachty spoke with TMZ about how ridiculous his punishment was for having nail polish. The rapper recently announced that his new company, Crete, will be releasing its first nail polish collection, Negatives 001, on May 21.Lil Yachty made the surprise announcement by showcasing five different polish vials, as well as his now signature painted nails.